Purity of Essence by Hoodoo Gurus

Purity of Essence is Australian rock group Hoodoo Gurus' ninth studio album. It was recorded six years after their last studio album, Mach Schau, and was released on 12 March 2010. The album peaked at No. 16 on the Australian Recording Industry Association (ARIA) Albums Chart. It was released internationally on 11 May on the band's own label via Virtual Label/ADA. The album was co-produced by the band with Charles Fisher, who produced two of the band's previous albums, Mars Needs Guitars! and Blue Cave. The album was mixed by Ed Stasium, who previously worked with the Hoodoo Gurus on the Kinky and Crank. Their first single from the album, "Crackin' Up" was released three months earlier in December 2009. A second single, "I Hope You're Happy" appeared in March 2010 with the third single, "What's in It for Me?" issued subsequently. The expression "Purity of Essence" is taken from the film Dr Strangelove where it forms a repeated part of the ramblings of an insane air force general.