This Too Shall Pass by OK Go

"This Too Shall Pass" is a song by American rock band OK Go. It was released as the second single from their third studio album, Of the Blue Colour of the Sky, in January 2010. The band took the unorthodox route of creating two official music videos for the song, both of which premiered on YouTube. The first features a live performance of the song in collaboration with the University of Notre Dame Marching Band. The second features a giant Rube Goldberg machine, constructed to operate in time with the song. The popularity of the second music video of the song has been compared to that of the band's video for "Here It Goes Again", helping to boost live performances and single song sales for the group but did not significantly improve sales of the Colour album. Difficulties in marketing and distribution of the videos with their corporate label, EMI, led the band to form their own independent label shortly after the videos' releases.