Underground hip hop

Underground hip hop is an umbrella term for hip hop music outside the general commercial canon. It is typically associated with independent artists, signed to independent labels or no label at all. Underground hip hop is often characterized by socially conscious, positive, or anti-commercial lyrics. However, there is no unifying or universal theme – AllMusic suggests that it "has no sonic signifiers". "The Underground" also refers to the community of musicians, fans and others that support non-commercial, or independent music. Music scenes with strong ties to underground hip hop include alternative hip hop and conscious hip hop. Many artists who are considered "underground" today were not always so, and may have previously broken the Billboard charts.To gain fans, underground artists perform locally and worldwide, make tours, and meet and greets. Their performances are held anywhere, such as outdoors or in restaurants. Meet and greets are often held in different cities, which gives a fan the opportunity to meet the artist for free. There the fan can buy clothing from the artist's clothing line or they can purchase tickets for future concerts. Ticket prices range depending on the location, some artists have VIP passes, allowing the fan to have access to the stage and to meet them after the show. Some artists make their own clothing line to sell gear and use the profit to continue making shows. Underground artists are usually found in YouTube, SoundClick, Bandcamp and SoundCloud. Lastly, underground artists typically do everything themselves whether it's making songs, preparing shows, or selling gear.