Mainstream

Mainstream is current thought that is widespread. It includes all popular culture and media culture, typically disseminated by mass media. It is to be distinguished from subcultures and countercultures, and at the opposite extreme are cult followings and fringe theories. This word is sometimes used in a pejorative sense by subcultures who view ostensibly mainstream culture as not only exclusive but artistically and aesthetically inferior. In the United States, mainline churches are sometimes referred to synonymously as "mainstream."