Hipster

The hipster subculture is stereotypically composed of young adults who reside primarily in gentrified neighborhoods. It is broadly associated with indie and alternative music and genres such as chill-out, folk, modern rock, pop rock, and post-Britpop. Hipsters also frequently flaunt a varied non-mainstream fashion sensibility, wearing vintage and thrift store-bought clothing; hold pacifist and green views; are generally vegan; consume organic and artisanal foods, and craft alcoholic beverages; and live alternative lifestyles. The subculture typically consists of mostly white young adults living in urban areas. It has been described as a "mutating, trans-Atlantic melting pot of styles, tastes and behavior".The term hipster in its current usage first appeared in the 1990s and became particularly prominent in the late 2000s and early 2010s, being derived from the earlier hipster movements of the 1940s. Members of the subculture typically do not self-identify as hipsters, and the word hipster is often used as a pejoratively for someone who is pretentious or overly trendy; or as a stereotypical term that has been reclaimed and redefined by some as a term of pride and group identity. Some scholars contend that the contemporary hipster is a "marketplace myth" that has a complex, two-way relationship with the worldview and value system of indie-oriented consumers. The hipster subculture is considered part of Generation Y. In a 2009 article in PopMatters magazine, Rob Horning asserted that the hipster might be the "embodiment of postmodernism as a spent force, revealing what happens when pastiche and irony exhaust themselves as aesthetics."