Simone Cogo

The Bloody Beetroots is an Italian electronic dance music music project of musician and producer Bob Rifo (also Sir Bob Cornelius Rifo and SBCR, born Simone Cogo). Established in late 2006, formerly, The Bloody Beetroots were a duo consisted of Bob Rifo and Tommy Tea, who later left in 2012. The project is well known for the black mask, reminiscent of comic book characters, Spider-Man, Venom, and Grendel, that various members have worn during performances and other public appearances. Since 2016 Rifo performs with the "NO" mask.